Apcoa is the largest parking management company in the EU. In 2022, Apcoa founded the start-up Value Spaces under the leadership of the former CTO.

WHAT

I AM DOING

Perform user research and analysis to enhance the user experience continually with interviews, tests and ideation

Guide to build new design system for applications

Align rebranding of internal & external product solutions with Marketing

Quick shipping of new MVP products to defend market share against new competitors

Facilitate workshops with C-Level to align company goals

Facilitate workshops with product representatives from 13 Apcoa countries to align the digital product strategy and avoid product duplications

Oversee the comprehensive planning and execution of the product roadmap and UX

Supporting CTIO to build the start-up ValueSpaces from scratch in Berlin with 25+ people

Guide and learn from a cross-functional team of product managers, UX/UI designers and researchers

Empower teams to avoid work in silos and share knowledge during daily workshops and meetings