Who are my competitors?
What might had been the reason of their decisions?
Regarding the design, marketing and sales?
Do I see opportunities?
Do I see risks?
TOOLS Indesign, Photoshop
ANALYZE & UNDERSTAND - THEIR PROBLEM
First of all it is about to know your competitors. I found 7 apps that are partly familiar with city tours, hiking and AR. After some research I picked 3 apps that could work as the sum like arcity. During the hole process of making I kept always those 4 topics in my mind.